Dear Customer,
There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.
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Thank you for being a customer,
Jeff Bezos
Founder & CEO
The above was an open letter by CEO of Amazon to his customers. The letter/email was written to announce four new products in their super hit Kindle lineup. The announcement, though, was done a little earlier in a press event.
