Once again, Nokia is awarded the title 'Most trusted brand in India' by Trust Research Advisory's Brand Trust Report 2012. While Nokia continued to stay on top, Tata took second position followed by LG and Samsung while Sony shipped to fift place.
"In life, without trust, there is nothing. Each time a human engages
with anything, the basis for all decisions is trust. Be it brands, other
humans, or just ideas, one will react to them on the basis of the trust
it generates. Last year was tumultuous for several brands, but those
which focused on trust, have gained market-share, revenues and profits.
On the other hand, the brands which have focused only on the latter,
have invariably lost both. Focus on building trust and all else will
follow automatically". said N. Chandramouli, CEO of Trust Research Advisory
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