"Once you build a great app, you want everyone to know about it," said Apple in a letter to developers. "However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts. Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership."
It seems that some devleopers are employing services and methods to gain better position in top xyz list, methods like adding fake reviews and ratings.
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