Apple iPhone's marketshare in USA and UK went up by 10% during the last quarter (compared to previous year). In USA, iPhone commands 36% of marketshare while in UK, it went up to 31%. However, marketshare for iPhone has started to decline in other markets around the world (albeit few exceptions like China) where Android smartphones are commanding huge marketshare. The effect is more in Europe where buyers are a bit more price conscious these days, thanks to economic volatility. Research firms expect Apple to bounce back in current quarter, thanks to release of iPhone 4S and the holiday shopping season.
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