Wednesday, December 7, 2011

Windows Store demoed, business model explained

Many were waiting for this for a long time. Though Windows 8 has been available as a Developer Preview, Microsoft had kept Windows Store closed and yesterday, Antoine Leblond gave a detailed demo of Windows Store. The below 3.5 minutes video gives a detailed demo of Windows Store

To keep you updated, Microsoft has added a new MSDN blog specific to Windows Store and this is the link. The first post gives an in-depth demo of Windows Store. It's extremely detailed and will take a while to finish reading. To make it easy for you, here is a list of highlights:

  • Set of four guiding principles 
    • Designed for discovery
    • Flexible business models
    • Transparent terms
    • Best economics
  • Content Discovery
    • search, category browse, ranking lists, editorial curation
    • landing page design to push compelling apps to the surface
    • categories to help organize the apps—the latest, most popular, and fast rising apps all have dedicated lists
    • personalized app recommendations
    • Navigation consistent with the model of Windows 8
    • Store app catalog will be indexed by search engines (to help those who search web for apps)
    • support direct linking to app webpages
    • Developers can promote apps from websites
  • Windows Store to be activated in 231 markets worldwide
      • Market specific catalogues, choice left to developers
  • Enterprise
    • enterprise apps can be offered in the Store, just like any other Metro style app
    • offer support for enterprises that want direct control over the deployment
    • Access limitations/restrictions can be applied to Windows Store
    • Possible to deploy Metro style apps directly to PCs
    • use group policy to permit Metro style app installations, use powershell commandlets to manage Metro apps
  • Flexible Business Models
    • Developers can manage their customer transactions directly
    • full platform support for free/trial/paid apps and in-app purchases
    • Time based and feature based app trials supported
  • Third party transactions
    • Content publishers can have own transaction platform
  • Ads
    • Choice left to developers
  • Transparency and profitability
    • provide app acceptance guidance
    • provide every developer with technical certification assessments
    • App Certification Kit and the SDK included in Windows 8 dev preview
    • feedback to developers on why their apps are rejected
  • Economics
    • Individual registration fee : 49$
    • Company registration fee: 99$
    • Share upto 80% of revenues, base being 70%
    • App moves to 80% revenue base once it generates $25000 revenue

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