Tuesday, December 6, 2011

RIM losing money due to Playbook tablet

Thanks to the launch of Kindle Fire and Nook Tablet that forced them to reduce price of Blackberry playbook, it seems that RIM is losing heavily on every Playbook that they are shipping. The impact is so high that RIM announced that they will not be able to meet financial targets for the year. RIM had to get it's purse lighter by $485 million due to selling Playbook for low prices.
 “RIM is committed to the BlackBerry PlayBook and believes the tablet market is still in its infancy. Although a number of factors have led to the need for an inventory provision in the third quarter, we believe the PlayBook, which will be further enhanced with the upcoming PlayBook OS 2.0 software, is a compelling tablet for consumers that also offers unique security and manageability features for the enterprise,” said Mike Lazaridis, Co-CEO at Research In Motion. “Early results from recent PlayBook promotions indicate a significant increase in demand across most channels.  We look forward to continuing to grow the installed base of PlayBook users and to attracting more and more developers to expand the volume of applications, content and services that leverage the power of the industry leading QNX-based platform.”  
Enhanced by Zemanta

No comments:

Post a Comment