Everyone expected Samsung to take the top spot from Nokia this year but it looks like it will take another year atleast (if and only if Nokia doesn’t gain momentum with Lumia devices). It looks like Nokia’s efforts in budget and feature phone segments is paying off. With Nokia bombarding budget segment with S40 devices and Lumia series finally gaining some ground, it will be interesting to see whether Nokia will gain that undisputed no.1 status (in smartphone marketshare and handset marketshare) again.
Neil Mawston, Executive Director at Strategy Analytics, said, “Nokia’s global handset shipments declined 8 percent annually to 113.5 million units in Q4 2011. Volumes were buoyed by the sales of Nokia’s low-end dual-SIM models in emerging markets like Southeast Asia, but were a little soft overall, as initial shipments of Microsoft Lumia phones could not offset declining Symbian sales. Hot on Nokia’s heels, second-ranked Samsung captured 21 percent share with shipments of 95.0 million units. Samsung’s 18 percent annual growth was fuelled by robust shipments of its broad Galaxy-branded 3G portfolio, headlined by the Galaxy S2 superphone.”
Samsung’s marketshare grew by half a percent, thanks to the lack of penetration in feature phone and budget phone segment while Apple nearly doubled it’s marketshare from 3.5% to 6%.